5 MARKETING strategies that REALLY WORK for doctors !!!

Starting a clinic that no one knows about is NOT a medical practitioner’s dream. Often doctors assume that just opening a clinic, would be enough to line up patients at thier doorstep. Unfortunately, it does NOT work that way. Creating a marketing strategy is a continuous process. You keep trying and testing to see what message and what platform delivers the maximum results. The more you explore, the more you’ll learn, and the stronger your strategy will be. Individually, all these strategies are effective but they give the best return on investment (ROI) when used in tandem with each other. The best way is to explore multiple channels / ideas / spaces and choose from the best response.

1. Create an amazing WEBSITE

Our website is the one place where you can drive potential patients to learn more about us and our clinic. It should be well build, well designed, interactive, SEO optimised, mobile friendly and should have customized features. Improving your patient’s experience on your website will significantly increase patient leads and retention. In Addition to the avove featured, you may also add online booking and billing, messaging widget, and add more videos or links to your active social media pages

2. Claim your spot in LOCAL LISTING

You may choose GMB (Google My business), Bing, Yahoo or anyother listing sites for adding up the accurate details about your clinic. By doing this, when a local patient searches for a service that you offer, chances of your clinic showing up in the search results increases. Uniform business listings across all platforms inform Google that the information displayed about your clinic is accurate.

3. Social media Handles for increasing ENGANGEment with patients

There are few better ways to establish expertise and gain exposure than by being cited in social media. More than 50% of the patients, says that content they find on social media impacts their choice of doctor / treatment. Sharing amazing , informative content on social media is a simpler method to reach millions of potential patients. Also remember, Not all social media platforms are alike, and not all social media is a good fit for your medical practice. The secret is to share the content that drives patients to your website or directly to your clinic

4. Start CREATING awareness videos / content / reels / shorts

Video content is expected to account for 80% of all the online traffic since 2019. You tube, being the second largest search engine after Google, you can’t afford to ignore video in your medical marketing strategy. Visual content has more impact on prospective patients than text content. Using video also helps to improve your website’s search engine rankings, as video content is 50 times more likely to rank on search engines than the text.

5. Leverage patient REVIEWS

When it comes to marketing for clinic or medial doctors, reviews are very critical. About 72% of patients consider online reviews when looking for a new doctor. Positive reviews will make patients to trust you. Encourage your satisfied patients to leave genuine reviews (either Google reiview in GMB or as video testimonial) about your practice. Also, take time to respond to these reviews, whether positive or negative, in a dignified manner.

Footnote: Ideas without ACTION are worthless.

REMEMBER: Nobody wants to see the “second best” doctor. So be the BEST in whatever you do.