As a doctor, one of our primary responsibilities is to grow our patient count and in turn, increase the revenue in clinic. The strength and stability of any successfully running medical centre / clinic / hospital is strength of the patient base / customer base it has. Many of us has been doing this mistake of relying solely on the current set of patients. Please know that the current set of patients will not give you future revenue. One of the key factors by which we can โDe-riskโ ourselves of having the pain of losing the present set of patients is by adding/ inviting / welcoming new patients.
Here are a few tips to enhancing the visibility and increasing the inflow of customers
๐) ๐๐จ๐ง๐ฌ๐ข๐ฌ๐ญ๐๐ง๐ญ ๐๐๐๐๐๐๐๐๐ ๐๐๐ญ๐ข๐ฏ๐ข๐ญ๐ข๐๐ฌ: If only you are marketing consistently, you can generate new patients consistently. It does not mean that you have to give regular paid ads in television / newspaper / social media but simple activity like leading a public awareness session, writing an article or putting up a WhatsApp status can be a cost-effective way of connecting with new people.
๐) ๐๐ฌ๐ค ๐๐๐
๐๐๐๐๐๐ ๐๐ซ๐จ๐๐๐ญ๐ข๐ฏ๐๐ฅ๐ฒ: As Medical professionals we often consider a shame to ask for referrals. We rather chose to โwait for the referrals to be hung down from heavens doorโ. Its when you ASK, you shall RECEIVE. Also, it should be a practice to THANK those people / well-wishers who referred us a new patient.
๐) ๐๐๐๐๐๐๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐ซ๐จ๐ฌ๐ฉ๐๐๐ญ๐ฌ: We donโt generally stay in touch with people who have not become our patients till date. Letโs remember NOT TO DISCONNECT with those people who have shown interest in the services we provide but have not bought from us. Always remember to establish a relationship to nurture them by adding value, and thereby increasing your credibility
๐) ๐๐๐ฏ๐ข๐ฏ๐ ๐ฒ๐จ๐ฎ๐ซ ๐&๐ ๐๐๐ฉ๐๐ซ๐ญ๐ฆ๐๐ง๐ญ: R&D involves researching your market and your needs of your patient and developing new & improved products and services to fit these needs. Including new set of products like package treatments for infertility/ hair fall OR services like couriering of medicines, Online consultation etc will encourage more people to flow in
๐) ๐๐๐๐๐ ๐๐ญ๐จ๐ซ๐ข๐๐ฌ / ๐๐๐๐๐๐๐๐๐๐๐๐: When you share the stories of how your treatment has impacted the lives of your satisfied patients, you will be amazed to know how your clientele improve with the ripple effect.
I would invite you to ๐จ๐๐๐ง๐ ๐ฎ๐ค๐ช๐ง ๐ฌ๐๐ฎ๐จ ๐ค๐ ๐๐ข๐ฅ๐ง๐ค๐ซ๐๐ฃ๐ ๐ฉ๐๐ ๐ฅ๐๐ฉ๐๐๐ฃ๐ฉ ๐๐ค๐ช๐ฃ๐ฉ, which would collectively help others in this community.
If each one of us practise each of these 5 ways, 5 days a week, almost 5 weeks of months for 5 consecutive months โฆ. That has the power to change your destiny.
โ๐ ๐๐ค๐๐ค๐ฅ๐๐๐ฅ โ๐๐ก๐๐๐ฅ๐๐ ๐ป๐๐๐๐ช ๐ธ๐๐ฅ๐๐ ๐๐ค ๐จ๐๐๐ ๐ฃ๐๐๐ก ๐-๐ฅ๐ฃ๐ ๐ ๐ฃ๐๐๐๐๐ฃ๐ช โ๐๐ค๐ฆ๐๐ฅ๐ค.
Launch your Graphy